We believe the best brands are built at the intersection of disciplines - where strategic insight meets tangible experiences and legal expertise.
That’s where real momentum begins.
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I'm Dein - a London-based strategist, copywriter and moderator behind Duffy + Drummond.
I work shoulder to shoulder with category defining leaders building better futures, challenging category norms, elevating our everyday and enriching our downtime.
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Dein led a thorough and thoughtful process to develop a brand strategy for our business. Her insights and recommendations were careful and pertinent, demonstrative of a deep understanding of our business and what we were aiming to achieve. I couldn't recommend Dein more highly!
Rachel Adams
Founder and CEO, Global Center on AI Governance
We worked with Dein to develop and refine copy for the value proposition pillars of one of our largest EMEA accounts, and she did a fantastic job. The process was seamless, and her skills align perfectly with what we look for in our strategic freelancers.
Dylan Dartnell-Steinberg
Senior Engagement Manager, Prophet
Dein gave a very engaging and constructive presentation for her Strategy 101 workshop. Every member was raving about not just the workshop, but her engaging content that everyone (including myself) took something from. Dein was an absolute master in keeping her audience gripped and was able to teach a lot in just an hour!
Sujith Mathew
Community Manager, Mission Works
Immersion
Big questions, bold answers
We take the time to truly understand your business and what you’re aiming to achieve, so our insights and recommendations are always relevant and impactful.
By connecting the dots between your vision and market need, we turn customer and market insights into strategies to unearth new opportunities for growth.
What to expect
+ A detailed opportunity report outlining stakeholder and customer needs, market trends and untapped white space.
Suited for key decision makers needing to:
+ Learn more about their customers
+ Validate their idea
+ Test product-market fit
+ Build actionable insights to guide strategy
Learn more
By connecting the dots between your vision and market need, we turn customer and market insights into strategies to unearth new opportunities for growth.
What to expect
+ A detailed opportunity report outlining stakeholder and customer needs, market trends and untapped white space.
Suited for key decision makers needing to:
+ Learn more about their customers
+ Validate their idea
+ Test product-market fit
+ Build actionable insights to guide strategy
Learn more
Incubation
The big idea
After we've identified the market opportunity, we develop the big idea for your brand—one central organising principle that imbues every part of your business.
What to expect
+ A clearly articulated “big idea” that unifies your business and inspires internal and external stakeholders
+ A messaging toolkit that includes your vision, mission, values and manifesto
+ Tailored recommendations for where and how your brand should make the greatest impact
+ From people to partnerships, a collaborative process to identify and prioritise the key areas where your brand presence matters most
Suited for key decision makers needing to:
+ Clarify their positioning and find it challenging to express who they are, what they do and who they do it for
+ Refresh their brand and language used
Learn more
What to expect
+ A clearly articulated “big idea” that unifies your business and inspires internal and external stakeholders
+ A messaging toolkit that includes your vision, mission, values and manifesto
+ Tailored recommendations for where and how your brand should make the greatest impact
+ From people to partnerships, a collaborative process to identify and prioritise the key areas where your brand presence matters most
Suited for key decision makers needing to:
+ Clarify their positioning and find it challenging to express who they are, what they do and who they do it for
+ Refresh their brand and language used
Learn more
Ignition
For brands that are felt
From immersive events that bring your brand to life to connect with customers, to hands-on internal workshops that inspire action and collaboration and digital design that shapes every interaction, we ensure your brand is felt at every level.
What to expect
This is a bespoke service, designed to meet the unique needs of your business. Get in touch to discover how we can bring your brand to life.
Suited for key decision makers needing to:
+ Engage their internal and external audiences
Learn more
What to expect
This is a bespoke service, designed to meet the unique needs of your business. Get in touch to discover how we can bring your brand to life.
Suited for key decision makers needing to:
+ Engage their internal and external audiences
Learn more
